SEO Checker Complete SEO Audit in 9 Steps

SE Ranking has had a consistent presence on my SEO tool roundups because I’m always impressed by the bang they give you for your proverbial buck. Starting at less than half the price of premium SEO suites, it packs a veritable ton of features into its user-friendly interface, including a strong audit tool. Websites with years of content, tons of product pages, or auto-generated pages could easily have thousands upon thousands of pages. That means the 500 URL crawl limit could indeed be pretty limiting, but that’s actually pretty generous among free plans (Semrush’s, for example, maxes out at 100). With its desktop-based SEO Spider tool, Screaming Frog has become a household name for SEO auditing—and its free version could be plenty for businesses and individuals on a tight marketing budget. Digital marketers depend on tools that generate these insights, so we can learn what’s bringing traffic to a website, why content is plummeting on the SERP, and how copy on a page can be improved.

An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies. Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results. Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed BHS Links by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.

Content Marketing Audit

With our SEO checker, you can learn your site’s index status, plus if it follows best practices for robots.txt files and XML sitemaps. Clearscope’s primary purpose is to analyze the copy on a webpage and provide AI-assisted suggestions on improving its searchability. Loading up blog content like the AI-generated one in the image above, you can see metrics like how long the post should be, text readability, relevant keywords you can add to the copy, and keyword density.

When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours. Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website. Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta description during your SEO audit, as well.

And whilst these sort of results might not be typical of every content audit, it does illustrate why content isn’t just something you should set live and forget about. Later on in this guide we’ll give an overview of some of the main types of SEO audit there are. But before that we’re going to take a look at some of the wider details around what SEO audits are and how you should use them. This guide gives overview of what SEO audits are, why they’re important for SEO, and the different types of SEO audit there are. Later on in the guide, I also look at what you need to consider when looking at how long they should take, and how much they should cost. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.

Track Your Progress and Automate SEO Audit Reports

WebFX’s professional audit services provide the experts you need to troubleshoot and resolve these issues. Keep an eye on your organic traffic in Google Search Console or Ahrefs’ Site Explorer. Hopefully, fixing the issues in our SEO audit template will lead to some improvement. SEO audit services are professional services that evaluate your site’s SEO, which includes your technical, off-page, and on-page SEO, and provide recommendations for improving your website’s SEO. In some instances, SEO audit services (like those from WebFX) will include implementing these recommendations.

But for most types of audit you’re going to need a website crawler and spreadsheet as a minimum. Specialist audit tools can facilitate the process further by helping to analyze and make sense of data (like Sitebulb does for SEO website audits). Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking.

• In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10.
• Keep in mind that the results of the website audit tool apply to the individual page you put in.
• You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report.
• I’m a studying Marketing Management (AP) at University College Lillebælt i Odense.
• One of the best ways to improve this metric is by building backlinks.

Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Login to Google Analytics and go to Traffic Acquisition under Acquisition. Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google.

It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic.